When Crowds Go Wild…
Social Media Group head Maggie Fox shared an interesting post today about the dark side of crowd-sourcing–namely the snarky commentary that frequently turns up on back-channel Twitter streams. Think of it as a passive-aggressive form of tossing the proverbial rotten tomato. But as Maggie points out, in the social mediaspace where everyone feels entitled to an equal voice-and all too often, to publish the first unmediated thought that pops into their heads–this chatter can veer quickly into uber-rude mobspeak.
The real issue here isn’t about those folks who think it’s cool to be cleverly snide. The larger question is whether civility (especially in professional meetups) and transparency can co-exist within this social medium. Sure, there will always be trolls and flame wars. But behaving badly in public forums, as opposed to productive candor, simply lowers the collective level of useful discourse.
Want to amp up the noise to signal with your witty snipes on Twitter? Be my guest–but here’s hoping you don’t expect much cred from your peers, or prospective clients. //
danah boyd’s keynote yesterday at Web 2.0 Expo was a prime example of a mob mentality. Behind each of the speakers ran a live Twitterstream, which pulled everything tagged #w2e. In boyd’s case (she was the last speaker) the audience used it to at first criticize and then make fun of her delivery. Unfortunately, she couldn’t see the stream in order to use some of the feedback productively. All she heard was the laughter of the audience (read her perspective on it here). It was an extremely uncomfortable experience, and, frankly, it really pissed me off.
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9 Responses
The thing i find annoying and sad is that people don’t even let themselves live in the moment because they’re too damn busy tweeting about it.
Should one get snarky on a public feed that’s going to live forever in a Google cache or a third-party site? It’s a good question.
That’s a good point Bill - hadn’t thought of that aspect of it.
that would be a very uncomfortable, unfair spot to put a speaker in. sheesh!